A founder with a clear view of the problem and no engineering team yet. Marketing for a direct-to-consumer brand is run by a small number of people across a large number of tools, and the planning lives in whichever calendar or spreadsheet somebody opened first.
Working with the founder
We were the first engineers on the product, and we built the MVP alongside the founder rather than taking a spec and disappearing. The questions that decide the product arrive multiple times a day, and the answer has to come from someone holding both the business and the product. Once the build was underway we walked through it with the investors' technical people.
A marketing agent that does the work
The product is a marketing agent for founders, brand owners and operators. It plans campaigns on a shared visual calendar, executes them, and learns from what happened. An agent a marketer will trust with live campaigns has to be right often enough to be worth the review, and legible enough that a human can see why it did what it did before approving it.